How to fill the gaps in your database Database hygiene decides the success of your campaign. An appended database enables you to reach potential customers at the right time. At DataZeon, data appending is opted-in and permission-based to help increase your campaign effectiveness. What is the point of a huge database when the results from it are small? Go beyond size and consider quality, accuracy, relevancy, currency and overall health of data; if you want your database to work for you!